Together with hotels, airlines and travel companies, MVB develops comprehensive marketing programs to help Maui retain its โ€œ#1 island in the Worldโ€ status โ€” as noted by the most respected travel outlets in the nation, includingย Conde Nast Traveler, Travel + Leisure, TripAdvisor, Travelocity,ย andย Successful Meetings and Conventions.

  • The visitor industry touches every aspect of our three islands โ€“ approximately 80% of every dollar is generated directly or indirectly by the visitor industry โ€“ it is irrefutably the โ€œeconomic engineโ€ for the County of Maui.
  • Today, Maui consistently produces some of highest room rates and occupancies in the state. Increased revenue for Maui Nui from โ€œTATโ€ (hotel room tax) exceeds $20 million annually.
  • The lionโ€™s share of this tax is not paid by local residents, but rather by visitors who stay in Mauiโ€™s hotels and resorts.
  • Maui County then reinvests these visitor-generated dollars into marketing Maui Nui for the benefit of all industry dependent businesses.

Theย Hawaii Tourism Authorityย is the stateโ€™s leading industry advocate and manager. Theย State of Hawaiiโ€™s Department of Business, Economic Development and Tourismย is a regulatory body that continues to develop methods to manage tourismโ€™s growth in a way that maximizes both the residentsโ€™ quality of life and the visitor experience.